Not all of its 144 million or so users know this, but Adblock Plus comes preloaded with a filter that allows some ads to be shown. The superstar ad-blocking tool has already taken a lot of heat for having that white list in the first place - called an "acceptable ads" policy - as well as the way it's executed.
Instead Adblock Plus held a summit earlier this week in London to hash out a new treaty with ad publishers, so even more of them can be white-listed to bypass the popular tool's advertising filters. But little did I know that any ad-free witchery Adblock Plus might've been storing up for future spell-casting was getting less ad-free by the minute.ĭisappointingly, Adblock Plus didn't respond to IAB's dramatic snub by holding a recruitment open house for its mendacious coven. IAB's chief further twisted the ceremonial dagger by saying they weren't invited "in the first place."Īfter that splendid outburst of public bitchiness, finding and joining the ad-blocking coven was my destiny. The chief's accusations of heresy came after ABP was disinvited from the bureau's Leadership Summit. I got a little too excited when the Interactive Advertising Bureau (IAB) chief called Adblock Plus (ABP) "an unethical, immoral, mendacious coven of techie wannabes." I immediately wanted to know when the next coven meeting was and how many stars to sew onto my witch cape.
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